Category: Tech

Publishing content on a regular basis is a great strategy to increase your website’s organic traffic — website visitors who didn’t get to your site by clicking on an ad. But getting those readers is only half the battle.

If you want visitors to subscribe to your newsletter, make a purchase, or engage with your content in any way, you have to keep their attention long enough for a meaningful interaction.

Here are three tips that will help you publish engaging content.

Every website owner, from blogger to eCommerce entrepreneur, wants visitors to engage with their site. The longer you keep a visitor around, the more invested they become in your brand — and the more likely they are to make a purchase or subscribe to your content.

That’s why it’s important to capture their attention and keep them clicking through your site past the page they landed on.

Keep them reading with relevant content

A great way to keep your readers on your site longer is to entice them with more of your own content — but in a targeted way that speaks to their interests.

When a reader is already on a post, you can show them related content below to keep them clicking and reading. To do this with your WordPress site, just activate Jetpack’s Related Posts feature.

To start using Related Posts, visit Settings → Traffic…

New to WordPress.com or want to learn more? We have various resources to give you a boost, like our support site and free email courses. And if you love to learn with videos, browse our YouTube library, where you’ll find tutorials to help you manage and build your site.

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Learn the basics

In this series of videos, you’ll learn to change or personalize your site’s basic settings, from your theme to your title and tagline. We also walk you through the steps to set up a static front page — a common request from people who don’t want to display a blog on their homepage.

View all videos

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Customize your site

These videos help you make your site your own. Display a site logo to visually promote your brand, for example, or add custom tweaks like your own background or header image. You’ll learn about lesser-known features and settings, too, like related posts and…

WordPress websites of all sizes rely on web hosts to keep them up and running. However, glitches, malware, and human error can all threaten your site. As a website owner, it’s your responsibility to ensure you have an up-to-date backup of your site at all times.

Protect Against Brute Force Attacks

Your first defense is to block suspicious login attempts with a security plugin like Jetpack that offers brute force attack protection.

A brute force attack is the most rudimentary — and common — form of website attack. In an attempt to gain access to your site, large networks of automated bots try different combinations of usernames and passwords until they find the right one. These malicious login attempts can also affect your website’s performance.

Protect Against Malware and Code Vulnerabilities

Although brute force attacks are very common (and successful), they aren’t the only thing that can jeopardize your website.

Your Instagram account is a great way to share your life, products, and services online. With all that great content, why not showcase your Instagram account on your website or blog? Learn three ways WordPress.com makes it easy and discover other sites that are doing it well.

Activate the Instagram Widget

The Instagram Widget allows you to display your latest Instagram photos in your site’s sidebar, footer, or other widget areas available with your theme.

La Colombe is a chain of coffee shops in New England. Their blog, The Daily Grind, runs on WordPress.com, using the MH Magazine theme. They display their Instagram account prominently on their site using the sidebar widget area.

If you’d like to show off your latest shots like La Colombe, begin by adding the Instagram Widget to the widget area of your choice. You’ll have to grant WordPress.com access to the Instagram account…