I’m available for interviews, podcast appearances, and speaking engagements online or in-person on the following topics:
- SMB and retail trends
- Content creation
- Working remotely
- Management and remote team leadership
- Women in tech
How to Prepare for Your First Leadership Role
Women Techmakers Montreal Whether you’ve applied for a management position, received a promotion (congrats!) or have found yourself unexpectedly in a leadership role, becoming the boss you want to be can take time. In fact, it can take a lifetime. But there are lots of tips and tricks that can help any new manager become […]
10 Low-Cost Ways to Drive Traffic to Your Website
As social media platforms become increasingly pay-to-play, is there anything left for people who don’t have huge ad budgets? The answer is yes, and there are many strategies you can use to reach and convert your target audience.
How to Leverage Your Online Presence to Get More Clients and Better Job Offers
We love to tell small business owners that without an online presence, they may as well not exist. But if we get honest about ourselves as professionals in the digital space, are we really doing all that much better?
Next-Level Blogging: How to run your blog like a business
If you have a blog that is gaining traction or you want to launch one the right way, this talk is for you!
Storytelling with Gutenberg
With the new Gutenberg editor, the possibilities for visually striking and engaging storytelling in WordPress have grown exponentially. For marketing content creators, journalists, and bloggers, harnessing the power of Gutenberg can improve the effectiveness of your messages, elevate your designs, and save you time.
The Non-Techie’s Guide to Getting a Job in Tech
Montreal All-Girl Hack NightBelieve it or not, you don’t have to know how to code to get a job in tech. There are plenty of roles for people with a diverse set of skills and you never know what seemingly irrelevant experience can bring value to your team. In this talk, I’ll share some examples of non-technical positions, how to find them, and how to pitch yourself for the job. I’ll give practical tips on how to capitalize on your unique skill set and build a personal brand hiring managers will notice.
Effective Copywriting Tips for Better UX
WordCamp New York 2018When we think about UX we’re often too focused on fonts, colours, and flow to think about microcopy‚ those small bits of text that guide users through almost every part of a web interface. These words may be tiny, but they can make a significant difference in the usability of your design and even affect your site’s conversion rates.
Why Tech Conferences Can Suck for Women (And How to Fix It)
WordCamp US 2017There are subtle ways the tech industry leaves young women out. With programming, accessibility, codes of conduct or the lack thereof, tech conferences can be unpleasant for women rather than a great experience organizers try so hard to create. In this talk, I’ll lay out some obvious and not-so-obvious ways tech conferences could be better spaces for women interested in tech.
Cinq façons d’utiliser la vidéo dans sa stratégie marketing
WordCamp Montréal 2017
Developing a Video Strategy That Will Change Your Business
WordCamp Kansas City 2017Video is one of the hottest trends in marketing right now, but it can also be one of the most expensive. Businesses, organizations, and individuals can use video in a lot of different ways to engage and convert their target audience.
Five Newsroom Tips for Better Website Content
WordCamp US 2016Clear and compelling writing can improve any website, from hobby blogs to academic resource centres. If you think your web content needs a little love, take a cue from the professionals who make a living writing every day: Journalists! In this talk, I’ll use examples from the newsroom that apply to anyone writing for the web. You don’t need to see your name in print to be a good writer.
The Great Dis-Content: Tackling Content in a Website Redesign
WordCamp Kansas City 2016Revamping the design of a website can be a fun and exciting project. Hopefully, the result is a prettier and more user-friendly site. But don’t forget about content! It’s easy to be consumed by theme design and features while overlooking the impact of a content review on the success of your website redesign.