- Copywriting and editing
I write and review online content like web text, white papers, infographics, blog posts, and ad copy.
- Branding and tone-of-voice
I help my clients determine an appropriate tone-of-voice for their brand, audience, and communication channels.
- Content strategy
I help my clients determine effective ways of reaching their audience and influencing behaviour.
- Scriptwriting and video production
I’m trained in video production and scriptwriting and help brands communicate through compelling video scripts. I also produce video tutorials for apps and web software.
- Infographic design
Let’s turn your raw data into compelling infographics.
- Translation (French and English)
I’m bilingual in English and French and help brands localize content for the North-American francophone market.
Samples from my portfolio
Every new shop builder has the same goal: to make money from their eCommerce site. However, the first few transactions can sometimes be the most difficult to make since these are the sales that put your strategy, your store, and your patience to the test. Luckily, the early days of any business offer the perfect … Continue reading 10 Ways to Make Your Next WooCommerce Sale
Every minute your website is offline can have an impact on your site’s success. For revenue-generating sites, downtime or hacking can mean loss of data, income, and reputation. For any site, downtime can mean loss of search engine rankings and traffic. Read more.
If you run a music venue, you know how important it is to get people through the door. Did you know digital marketing can help you do just that? You can use it to spread the word about upcoming acts, increase ticket sales, and promote exclusive merchandise. Using email is a great way to communicate … Continue reading Five Tips for Your Music Venue Newsletter
Looking for more traffic? Social media is your best friend. Every Facebook like and retweet helps you grow your audience and attract more customers. To ace your online strategy, optimize your website for social media. From widgets to share buttons, here are five ways to integrate social media into your WordPress.com site. Read more.
As we learn more about the environmental impact of the clothing industry, many online retailers are cleaning up their manufacturing practices to be more ethical and sustainable. In the case of the World Wildlife Fund (WWF), being kind to the earth came first and has been driving their initiatives since. And it’s no different for … Continue reading From Non-Profit to Retail Startup: How the World Wildlife Fund is using eCommerce for Good
Blogging is a great way to communicate with your customers and reach new ones. Business owner Phoebe Clare blogs at Sage and Clare, where she documents her exotic trips scouting merchandise for her online home decor store she runs with Jemma Sage. Learn how Phoebe uses her blog to share inspiration for her curated marketplace while generating … Continue reading Get More Readers to Your Business Blog
For Melissa, Founder and CEO of Tiny Tags, motherhood and entrepreneurship go hand in hand. That’s because giving birth to her son inspired her business of made-to-order keepsake jewelry for mothers. Ten years later, her online shop is thriving, thanks to a keen understanding of her niche, a commitment to authenticity, and an insatiable curiosity. … Continue reading How a Jewelry Shop Owner Found a Niche to Grow Her Brand
In this post, we feature Marien Klootwijk who built a brand from the ground up. His online store is made with WooCommerce. Email newsletters are at the center of his strategy. He shares his strategy and insights with us. Here’s a sneak peak at his stats before we dig in his story: 3,300 subscribers Open … Continue reading How a Sunglasses Brand Built its Email Following
Building a beautiful website for your business begins with choosing a theme — a design that controls page layout, widget areas, and default style. With more than 350 free and paid themes on WordPress.com, selecting a theme for your business website can feel overwhelming, but you can make it easier by focusing on these three questions. … Continue reading How to Choose the Best Theme for Your Business Website
Publishing content on a regular basis is a great strategy to increase your website’s organic traffic — website visitors who didn’t get to your site by clicking on an ad. But getting those readers is only half the battle. If you want visitors to subscribe to your newsletter, make a purchase, or engage with your … Continue reading How To Create Content That Keeps Your Readers Coming Back
Neil Whippey and Shami Radia, the founders of Eat Grub, are on a mission to “change the way the West eats”. With their successful eCommerce business, this London-based duo is promoting insects as a sustainable and nutritious source of food – one delicious snack at a time. Read more.
They say necessity is the mother of invention. For Dutch entrepreneur Marien Klootwijk, this rings true: In 2012 he needed to replace an expensive pair of sunglasses, was disappointed with the selection within his price range available in The Netherlands, and was inspired to launch Mariener Eyewear. Read more.