Hi, I’m Andrea

I’m a journalist turned marketing executive turned entrepreneur who also has a YouTube channel.

I co-founded Keiko Furoshiki, a vibrant reusable fabric gift wrap that adds beauty and function to any present. I also oversee the Marketing at Function House, a line of stylish, design-forward cannabis accessories created by my husband, Tyler.

Before getting into retail products, I worked for nearly a decade in the tech SaaS and PaaS industry, with roles at SiteGround, Automattic, and most recently, as VP of Marketing at Kinsta, where I oversaw 40 marketers driving customer acquisition across multiple channels.

When not running my own companies, I help other fast-growing brands reach their customer acquisition goals by leveraging the best of storytelling and marketing technology.

I am also passionate about travel, specifically packing, which fuels content for my blog and YouTube channel, The Capsule Suitcase.

This website is a hub of my many projects and interests, but you can also find me on social media on your preferred platform.

Read my full bio and resume

Contact

My brands

These are the brands I co-own and run.

Keiko Furoshiki

Bright reusable fabric gift wrapping

Function House

Cannabis accessories for design enthusiasts

The Capsule Suitcase

Blog and YouTube channel about lightweight travel and packing

Working with me

“

At Kinsta, I had the honor of reporting directly to Andrea and was impressed by her skills. She is an exceptional marketer, a charismatic leader, and a vibrant personality. As a marketer, she possesses a unique blend of analytical, data-driven, and creative skills. She consistently comes up with innovative campaigns and creates compelling content that resonates with any target audience.

Andrea is also a determined leader who has the ability to read industry trends and patterns, making her gifted in decision-making. She makes it easy for her team to develop their potential and is not afraid to reassign responsibilities to leverage the team members’ skills and optimize work. Andrea is naturally eloquent and persuasive, which results in her team following her strategy and committing to the team’s goals.

I firmly believe that Andrea would be an excellent choice to lead any business project. I would be thrilled to work with her again.

”