WordCamp New York 2018, WordCamp Toronto 2018, WordCamp London 2019, WordCamp Montreal 2019

When we think about UX we’re often too focused on fonts, colours, and flow to think about microcopy‚ those small bits of text that guide users through almost every part of a web interface. These words may be tiny, but they can make a significant difference in the usability of your design and even affect your site’s conversion rates.

This presentation offers copywriting and communication tips that will immediately improve your user interface microcopy, such as error messages and interface instructions, so your users experience less frustration and more delight.