About Me
I’m a Montréal-based content creator and brand strategist working in the tech industry. I’m passionate about creating quality content for the web and improving how people engage with information online.
Education
Bachelor’s Degree in Journalism, Concordia University, 2013
Seth Godin’s altMBA, 2021
Experience
VP of Marketing | Kinsta Web Hosting
September 2021 to present, Remote
In my current position, I manage the Marketing strategy and oversee the Marketing division, a department of three teams including content marketing, growth, and website development.
Previous roles at Kinsta
Head of Growth | Kinsta Web Hosting
June 2020 to present, Remote
I oversaw growth marketing efforts at Kinsta. I managed a team of seven that focused on lead generation, advertisement, affiliate marketing, social media, and other demand-generation tactics.
Video Content Manager | Kinsta Web Hosting
January to May 2020, Remote
In this role, I managed the strategic use of video and developed assets for marketing and educational purposes.
Chief Content Creator | SiteGround Web Hosting
May 2018 to December 2019, Remote
In this role, I created content and influenced creative direction and strategy for all of SiteGround’s properties in the English-speaking market.
Content Creator | Automattic / WordPress.com
September 2015 – May 2018, Remote
Wrote copy for WordPress.com landing pages, email campaigns, newsletters, blogs, and created video tutorials.
Localization Partner (French Language) | Viki, Inc.
September 2014 – May 2016, Remote
Translated promotional materials from English to French and adapted them for the French-speaking markets worldwide.
Information Technology Technician | Dawson College
February – July 2015, Montréal, Canada
Supported a major website migration while training more than 80 college staff members to use WordPress.
Business and Communications Intern | Automattic / WordPress VIP
July – September 2014, Remote
Produced sales tools for improved client communication, community outreach, and organized a business meetup in New York City.
Sr. Analyst, Internal Communications | Standard Life
April 2013 – June 2014, Montréal, Canada
Created strategic communication plans and unique content for internal communication purposes across business sectors.
Communications and kickaction.ca Coordinator | Girls Action Foundation
May 2010 – April 2013, Montréal, Canada
Developed communication tools, organized events, and implemented outreach strategies for the Girls Action and kickaction.ca websites.
Communications Intern | Schering-Plough Canada
June – August 2009, Montréal, Canada
Supported internal and external communications campaign communications and coordinated volunteer initiatives.
Digital Media Intern | NEWAD
August – December 2008, Montréal, Canada
Supported website content creation and coordination for Montreal’s premier arts and entertainment website and print magazine Nightlife Montreal.
City Desk Intern | Kelowna Daily Courier
July – August 2008, Kelowna, Canada
Published 30+ articles in both the weekday and weekend editions.