I’ve been commissioned by brands such as WooCommerce, Jetpack, MailPoet, and WordPress.com to create content for their blogs.
Publishing content on a regular basis is a great strategy to increase your website’s organic traffic — website visitors who didn’t get to your site by clicking on an ad. But getting those readers is only half the battle. If you want visitors to subscribe to your newsletter, make a purchase, or engage with your … Continue reading How To Create Content That Keeps Your Readers Coming Back
Every website owner, from blogger to eCommerce entrepreneur, wants visitors to engage with their site. The longer you keep a visitor around, the more invested they become in your brand — and the more likely they are to make a purchase or subscribe to your content. That’s why it’s important to capture their attention and … Continue reading Three Ways to Keep Visitors on Your Site Longer
If you manage a WordPress site, there may come a time when you’ll want to change your web hosting service. Why Would You Need to do This? Our users report three common situations when a site migration becomes necessary: Changing service You’ve decided to move to a different host (or a different service at the same one) because of different requirements … Continue reading The Easiest Way to Migrate Your WordPress Site (and Why You Might Need To)
Every minute your website is offline can have an impact on your site’s success. For revenue-generating sites, downtime or hacking can mean loss of data, income, and reputation. For any site, downtime can mean loss of search engine rankings and traffic. Read more.
Whether your website has one page or thousands, you should back up all of your content regularly. Automation is the foolproof way of making sure you’re never caught out. Read more.
Your login page is the most vulnerable part of your website. It is the perfect target for a brute force attack — the most common form of online hacking. What is a Brute Force Attack? A brute force attack is the most rudimentary form of hacking: it employs bots that try different combinations of usernames and passwords until … Continue reading Protect Your Website From This Common Form of Hacking
WordPress websites of all sizes rely on web hosts to keep them up and running. However, glitches, malware, and human error can all threaten your site. As a website owner, it’s your responsibility to ensure you have an up-to-date backup of your site at all times. Read more.
Every new shop builder has the same goal: to make money from their eCommerce site. However, the first few transactions can sometimes be the most difficult to make since these are the sales that put your strategy, your store, and your patience to the test. Luckily, the early days of any business offer the perfect … Continue reading 10 Ways to Make Your Next WooCommerce Sale
Neil Whippey and Shami Radia, the founders of Eat Grub, are on a mission to “change the way the West eats”. With their successful eCommerce business, this London-based duo is promoting insects as a sustainable and nutritious source of food – one delicious snack at a time. Read more.
For Melissa, Founder and CEO of Tiny Tags, motherhood and entrepreneurship go hand in hand. That’s because giving birth to her son inspired her business of made-to-order keepsake jewelry for mothers. Ten years later, her online shop is thriving, thanks to a keen understanding of her niche, a commitment to authenticity, and an insatiable curiosity. … Continue reading How a Jewelry Shop Owner Found a Niche to Grow Her Brand
They say necessity is the mother of invention. For Dutch entrepreneur Marien Klootwijk, this rings true: In 2012 he needed to replace an expensive pair of sunglasses, was disappointed with the selection within his price range available in The Netherlands, and was inspired to launch Mariener Eyewear. Read more.
As we learn more about the environmental impact of the clothing industry, many online retailers are cleaning up their manufacturing practices to be more ethical and sustainable. In the case of the World Wildlife Fund (WWF), being kind to the earth came first and has been driving their initiatives since. And it’s no different for … Continue reading From Non-Profit to Retail Startup: How the World Wildlife Fund is using eCommerce for Good
Your Instagram account is a great way to share your life, products, and services online. With all that great content, why not showcase your Instagram account on your website or blog? Learn three ways WordPress.com makes it easy and discover other sites that are doing it well. Read more.
Blogging is a great way to communicate with your customers and reach new ones. Business owner Phoebe Clare blogs at Sage and Clare, where she documents her exotic trips scouting merchandise for her online home decor store she runs with Jemma Sage. Learn how Phoebe uses her blog to share inspiration for her curated marketplace while generating … Continue reading Get More Readers to Your Business Blog
The new year is a great time to hit refresh and set new goals. If your website looks and feels a little stale, now is the time to make a change! Here are three quick ways to freshen up your personal or business website: Read more.
When you create a free website on WordPress.com, your site’s default address will look something like example.wordpress.com. When you’re ready to build your professional presence, buying a custom domain — such as yourgroovydomain.com — is a great next step to personalizing your site and carving out a space for your business online. You can register a domain … Continue reading Three Tips for Picking a Domain Name
Building a beautiful website for your business begins with choosing a theme — a design that controls page layout, widget areas, and default style. With more than 350 free and paid themes on WordPress.com, selecting a theme for your business website can feel overwhelming, but you can make it easier by focusing on these three questions. … Continue reading How to Choose the Best Theme for Your Business Website
Looking for more traffic? Social media is your best friend. Every Facebook like and retweet helps you grow your audience and attract more customers. To ace your online strategy, optimize your website for social media. From widgets to share buttons, here are five ways to integrate social media into your WordPress.com site. Read more.
If you run a music venue, you know how important it is to get people through the door. Did you know digital marketing can help you do just that? You can use it to spread the word about upcoming acts, increase ticket sales, and promote exclusive merchandise. Using email is a great way to communicate … Continue reading Five Tips for Your Music Venue Newsletter
In this post, we feature Marien Klootwijk who built a brand from the ground up. His online store is made with WooCommerce. Email newsletters are at the center of his strategy. He shares his strategy and insights with us. Here’s a sneak peak at his stats before we dig in his story: 3,300 subscribers Open … Continue reading How a Sunglasses Brand Built its Email Following