Project Type: Writing
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From Non-Profit to Retail Startup: How the World Wildlife Fund is using eCommerce for Good
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As we learn more about the environmental impact of the clothing industry, many online retailers are cleaning up their manufacturing practices to be more ethical and sustainable. In the case of the World Wildlife Fund (WWF), being kind to the earth came first and has been driving their initiatives since. And it’s no different for…
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Keep Your Eye on The Prize: The Story of Mariener Eyewear
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They say necessity is the mother of invention. For Dutch entrepreneur Marien Klootwijk, this rings true: In 2012 he needed to replace an expensive pair of sunglasses, was disappointed with the selection within his price range available in The Netherlands, and was inspired to launch Mariener Eyewear. Read more.
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How a Jewelry Shop Owner Found a Niche to Grow Her Brand
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For Melissa, Founder and CEO of Tiny Tags, motherhood and entrepreneurship go hand in hand. That’s because giving birth to her son inspired her business of made-to-order keepsake jewelry for mothers. Ten years later, her online shop is thriving, thanks to a keen understanding of her niche, a commitment to authenticity, and an insatiable curiosity.…
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How Two Insect-loving Entrepreneurs Built a Business on Bugs
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Neil Whippey and Shami Radia, the founders of Eat Grub, are on a mission to “change the way the West eats”. With their successful eCommerce business, this London-based duo is promoting insects as a sustainable and nutritious source of food – one delicious snack at a time. Read more.
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10 Ways to Make Your Next WooCommerce Sale
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Every new shop builder has the same goal: to make money from their eCommerce site. However, the first few transactions can sometimes be the most difficult to make since these are the sales that put your strategy, your store, and your patience to the test. Luckily, the early days of any business offer the perfect…
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Understanding the Value of Website Backups
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WordPress websites of all sizes rely on web hosts to keep them up and running. However, glitches, malware, and human error can all threaten your site. As a website owner, it’s your responsibility to ensure you have an up-to-date backup of your site at all times. Read more.
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Protect Your Website From This Common Form of Hacking
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Your login page is the most vulnerable part of your website. It is the perfect target for a brute force attack — the most common form of online hacking. What is a Brute Force Attack? A brute force attack is the most rudimentary form of hacking: it employs bots that try different combinations of usernames and passwords until…
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Not All Website Backups are Created Equal (and Why Automatic is Better than Manual)
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Whether your website has one page or thousands, you should back up all of your content regularly. Automation is the foolproof way of making sure you’re never caught out. Read more.
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A Timely Restore is More Important Than a Free Backup
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Every minute your website is offline can have an impact on your site’s success. For revenue-generating sites, downtime or hacking can mean loss of data, income, and reputation. For any site, downtime can mean loss of search engine rankings and traffic. Read more.
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The Easiest Way to Migrate Your WordPress Site (and Why You Might Need To)
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If you manage a WordPress site, there may come a time when you’ll want to change your web hosting service. Why Would You Need to do This? Our users report three common situations when a site migration becomes necessary: Changing serviceYou’ve decided to move to a different host (or a different service at the same one) because of different requirements or…